After months of selecting sauté pans, coordinating colors and worrying about wiring, we are finally beginning pre-season.
The next baby step is inviting friends and family to try out the restaurant. These are people who have been with us throughout our journey and are willing to work with us as we break in our new staff, equipment and processes. People who have been really, really supportive over the years and feel comfortable giving us feedback and understand what we’re trying to accomplish.
On our second night of serving friends and family, a guest asked me why I was so nervous. She said, “this ought to be a lay up for you.” I didn’t know exactly what to say. 12 hours later, I realized that she meant a “slam dunk.” I guess it was a compliment – but I’m in new surroundings, with a new menu, new staff and new equipment – I’m not even going to attempt a lay up, let alone a slam dunk. And even though I’ve been in the restaurant business for a very long time – or maybe because I’ve been in the business a very long time – I know that there is no such thing as a slam dunk. We work hard at it every day, nothing is a given.
During this pre-season period, I’ve spotted some things that need to change. Everything from how we set the tables to where blinds are needed to block headlights from cars. And then there’s the lighting system. We can’t program the system until all the lights are in. We can’t put all the lights in until we put in the banquettes. We can’t put in the banquettes because they were measured wrong and are too big. This is exactly why we need “friends and family.” They may be coming into a new situation but are not experiencing us for the first time. They know and understand where we came from and are supportive and encouraging of our journey. They are excited to be part of the process. And that’s the point – it’s still a process, a vision – and not yet a total experience. There are lots of gaps that are slowly being filled in and adjusted.
We’re thrilled that everyone loves Amelia’s homemade sorbets and ice creams but the pastry area is not meant to function like an ice cream parlor. We would need a special ice cream holding cabinet to scoop 4 different flavors for one order. We’d also have to hire one person just to scoop ice cream all night. So, Amelia and I are using a solution we came up with years ago- individual “dixie cups” of ice cream. (The kind you used to get with the cardboard pull up lids.) Now when Amelia runs a batch of ice cream, she will portion some into the dixie cups and pop them into the freezer for easy turnout later. Guess what? Now we need to source and order the dixie cups.
At Alison at Blue Bell, if I needed someone, I could find him or her at a glance. At Alison two, we have lots of different spaces. I might go through the kitchen to find Tom at the same time he’s going through the dining room to find me. Or, he might be downstairs stocking the wine cellar or in the walk-in making ginger beer. Our intercom system should solve the problem – but we learned that the intercom doesn’t work if all the phone lines are busy. We set up our phone lines the way most restaurants do – but since we don’t want a machine answering calls, we found we’ll need more lines. In the meantime, we’re using our cell phones to find each other. These are some of the wrinkles we’re trying to iron out.
Nothing is easy but making it look easy is another story. We work hard at making it look easy. Our bar is now open. It’s really exciting. We’re serving classic cocktails with a twist, beer and wine, and snacks from our bar menu. We’ll open for dinner starting October 16 and lunch on October 27.






I live in Boston, but I’m really excited to try your place when I go home to Blue Bell over the holidays! Do you have a private room? I’m wondering if I can hold my rehearsal dinner there in April
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Angie: Congrats on your engagement. Yes, we have a private dining room. It’s a perfect place for your rehearsal dinner. It seats up to 55 or can be divided into two smaller rooms. It has a private bar and a “living room” that is great pre- or post-function space. Give me a call at 215/591-0200 to set up a tour. Alison
Watching the building transform, on this site and driving by, has been great. Are we able to stop in at the bar before the 16th? Also, when can we call in to make reservations?
Chuck: If you like the outside – wait until you see the inside! The bar is
now open. Tom is mixing some awesome cocktails & the the first wine list is finished. We’re excited about everything but the wine system is especially exciting. 6 reds & 6 whites by the glass with programmable pours which allow a perfectly measured glass each time – a taste, half a glass or full glass. We’ve already had a few guests watching the debate & the Phillies games in the lounge while enjoying Tuna Sliders, Charmoula Rubbed Lamb Loin Chop and Corn Bisque from Bill’s bar menu. Come on in. We open for dinner starting 10/16 and for lunch starting 10/27. Can’t wait to see you! Alison
When my (now) husband and I moved to Blue Bell 3 years ago, your restaurant was the first we tried. I fell so in love with your cooking, I made sure every birthday, every friend, and every out-of-town guest we hosted had a place at your table. In the last year among my friends and I, you stopped being just a chef and also became a friend. We stopped saying, “Should we make a reservation at Alison at Blue Bell?” and started saying, “Let’s go to Alison’s!” Once my husband dropped his napkin on the floor as you were walking by and you handed it back to him. It became a running joke among us, as we would always remind him to try and not make the owner pick up after him this time.
Our most recent visit was this past August, to celebrate the fact that a dear friend made it through the 3 day PA/NJ Bar Exam (alive!) We had already made our reservations to be at AlisonTwo on Friday, October 24, and today she found out that she passed, so it will be even more of a celebration!
We are so excited to be joining you again in your new place! However, I have to admit, I am missing the old stomping ground! When you re-open, I will be one of the first to make a reservation! A million thank-yous for the amazing food you bring so close to home!
Mary Recker Setzer